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The new deal extended by Indian cellco RCom (Reliance Communications) towards Google has hindered Nokia’s plans to establish itself in emerging markets. RCom has maintained a strong partnership with Nokia, in 2011 by launching a signature version of the latter’s’ Ovi Store.

Google grabs Nokia's key Indian alliance to promote Android

Google grabs Nokia’s key Indian alliance to promote Android

Recently, RCom decided to focus its smartphone and content strategy on the Android by entering a two-year agreement with Google. The company hopes to improve the sale of Android handsets in India. Low ARPUs and absence of handset subsidies are retarding the service offerings on the country’s new 3G networks, so affordable smartphones with operational apps and services are in demand. The assumption is that Google intends to leverage its brand to raise interest in the Android platform and to encourage operator’s to use its own mobile web services. The company has suffered drawbacks, especially in China, from many carriers’ foray into the app store entrepreneurship as well as consumers preference to non-Google search engines and offerings on the Android.

For these reasons, the company is motivated to build ties with large emerging market cellcos, particularly those companies which would prefer to acquire content platform through partnerships instead of investing in its own. RCom had a similar idea back in February 2011 when an agreement was reached with Nokia to offer RCom’s own branded version of the Ovi Store. However, Nokia has receded from its support of Ovi to focus more on the WP7 app possibilities.

Google is taking advantage of the opportunity, tempting cellcos with revenue shares or contributing to handset costs. In return, RCom proposes to unveil exclusive data schemes to appeal to Android customers, including a free 1Gbyte/month 3G tariff. In the initiative, Android’s attractiveness will be boosted by the company’s offer of carrier billing, exclusive benefits and customer support centers for testing out Android devices and apps.

 Google understands the potential of such collaborations. Case in point, the company, familiar with Verizon Wireless in the US, worked with Telstra to open an Android physical store in Australia. The company also wants to increase accessibility of localized content through investment in local developers.
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KloudData, a leading cloud consulting services provider, has released a sports-oriented mobile app, IPL Mania. Its launch at the start of the fifth season of the Indian Premier League 2012 was advantageous for the company, which saw the app attain followers almost immediately. This app can be downloaded for free from the Apple iTunes App Store and the Android Marketplace.

IPL Mania

IPL Mania

IPL Mania gives a real-time experience to users, providing information on all the excitement of theT20 furor. Users could enjoy a cool interface with awesome features that present regular updates on the game. Moreover, the app offers valuable services to assure cricket fans that they would never miss a match; displays the match schedule as well as a highlights reminder option for users before the start of their favorite team’s match. The app was specially designed to incorporate the best aspects of native functionality and multi-touch interface of state-of-the-art smartphones. Hence, the intuitive UI boasts of improved navigability.

On the match day, users could avail of up to the minute feed from the official IPL twitter handle. Users may have the pleasure of knowing the ball by ball play of the pulse-throbbing game. The IPL twitter feed keeps fans personally involved by discussing interesting news surrounding the series.

IPL Mania appeals to fans with a zealous passion for cricket as it recommends the juiciest and best facets of the game. IPL Mania has been awarded five star ratings by users who appreciate its amazing features in addition to being the most popularly downloaded app.


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